Maintaining a Classical Music Miracle in Cleveland (

As orchestras see audiences age and dwindle in size, the Cleveland Orchestra is trying to attract the youngest audience of any in America by its 100th birthday in 2018. In this video piece for, we meet players, patrons and the orchestra’s music director Franz Welser-Möst, who are all united to bring more young people to the orchestra’s stately hall. See the post on the NYTimes Arts Beat Blog and view the video below.